PureGym has launched a vibrant new campaign designed to capture the unmistakable 'feel-good glow' gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing The campaign introduces Glow - a big, glowing ball of energy who represents that unbeatable feeling that people can enjoy, day in day out, as PureGym members. The spot follows Glow as they step out of a PureGym and radiate positivity through the world around them: making strangers smile, trading fist bumps with baristas, and moving through the city to our re-record of Parliament’s ‘Give Up The Funk’.

We worked with some amazing West End Theatre talent to bring as much authenticity and funkiness to the track as possible. We got the thumbs up from George Clinton and that’s good enough for us!!!